Step Three: Great Pictures & Awesome Video

by Sean O’Bryan

Executive Summary: It’s time your business was properly showcased. If you are serious about building a small business or growing your business in a way that is both solid and recession-proof, then you need to commit to good photography and video. 

We have all been there. First, we hear about a great product or get a reliable referral to a local company that provides a service. We get excited, and next, we pull out our smartphone or laptop and head over to their website. Ugh! The pictures are old, out of focus, dark, and look like they were taken on grandpa’s flip phone. There is no video, or if there is – it is poorly done. You decide at that moment, regardless of how strong the referral was, this isn’t where you want to spend your money.

Instead, you look for an alternative, one that has good pictures and useful video. The bottom line is that your local business is losing money because your lousy photographs and lack of decent video is chasing people away.  

Here is the thing, your customers look at those pictures, and that is the impression they have of your business and the work you do or the products you sell.  

A company will spend $100,000 on a new piece of equipment, but won’t hire a photographer to take the time visually showcase that same business and the services they perform. You need quality pictures, ones that invoke emotion, images that are remembered. 

And now video has taken over every website and social media account. A short, well-done video profile of your business is an absolute must today. Your potential customers want to know who they are doing business. Your competitors are using video – and not just taking their cell phones and walking around the store. 

When your daughter gets married, you are going to make sure you are going to find and interview a good photography and hire a similarly great videographer to memorialize the event. They why would you do anything less when it comes to showing people what your business is all about. Think about the return on investment for each of these scenarios.

If you are serious about building a small business or growing your business in a way that is both solid and recession-proof, then you need to commit to good photography and video. It is the foundation that all other marketing is built. 

Your first step is to consult with a local marketing agency, one who is known for quality photography and produces impressive videos. Your marketing needs to tell your remarkable and unique story. Call Think Street when you are ready.

Note: This is the third step in an extremely successful 8-step strategy to marketing small businesses we have developed at Think Street. It doesn’t matter if you are a 40-year-old business with 100 employees or an Etsy shop that you run out of your spare bedroom – the steps and methods are the same. 

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