A Beginner’s Guide to Social Media Marketing: Captivate Your Customers

Do you want to gain more reach for your online business? Do you want to improve your lead generation and other digital marketing results? If so, you may want to consider a social media marketing strategy.

Social media is the biggest virtual gathering place for many people around the world. In 2019, YouTube and Facebook were the leading social platforms. 73% of US adults used YouTube while 69% were on Facebook. It’s easy to imagine that those numbers soared since then, especially after the pandemic began.

As a business owner, take advantage of this movement. Below is a quick beginner’s guide on social media marketing. Keep reading to learn more about how marketing on social media can help your business.

Think Street Marketing Agency Social Media
At Think Street, we suggest mastering 1 social media platform first – and choose the one where your customers are.

1. What Is Social Media Marketing?

Social media marketing is the act of using social media platforms to find your audience and improve your business. Your aims can be increasing sales, building a brand, or driving traffic to your website. To reach these goals, you’ll go on social sites like Facebook and Twitter and promote your brand there.

You can do a variety of things to attract audiences on social media. That includes posting video content, engaging with your followers, and running ads on social media.

2. How Social Media Marketing Works

Depending on the strategy you use for your social marketing plan, you’ll see a variety of results. However, no matter what social media platform or plan you use, it all works the same. Social media spreads the word about your business.

You can use social media for a localization strategy. This is ideal when you want to use social media marketing for small businesses. For example, Facebook lets you use localization strategies with its built-in marketing tools.

Also, remember that social media isn’t at all like a billboard or TV ad. It’s a two-way street where your audience has the power to respond to your content. Use this to your advantage by engaging them.

Think Street Marketing Agency Social Media
Social media marketing begins with developing a sound strategy.

3. How to Create Social Media Marketing Strategies

The first step is to make a plan for your social media marketing strategy. What are your goals for your social media marketing plan? Decide if you want to increase brand awareness, boost lead generation, make sales, or reach other goals.

Next, start researching your target audience. In the North American region, 69% of the population are active social media users. What social media platforms do they use? Look for other relevant data as well, like the type of content they engage with most.

Once you have enough data, decide which metrics are important. Make sure the metrics you pick align with your goals. You’d also want to check out your competition.

Next, you move on to content creation. Make sure you create engaging and eye-catching content. You also want to ensure that what you create is relevant to the viewers.

Finally, wait for the results and assess them. Did you reach your goals? If you didn’t, find out what went wrong with the strategy and fix it.

Spark Your Social Media Campaign

That’s the end of our social media marketing post. We hope you enjoyed reading this short beginner’s guide on social media marketing. We also hope you learned something useful that can help boost your business.

Do you want to read about some useful social media marketing tips? We’ve got your back. If you have inquiries about social media marketing or if you need experts to help you launch your marketing campaign, feel free to talk to us.

About Sean O’Bryan

Sean O'Bryan is the owner of Think Street Media, LLC, a Michigan marketing agency. He has practiced estate planning law for 30 years and has helped hundreds of small and medium-sized businesses succeed through creative marketing strategies.