Small Business Marketing: You Can’t Afford to Ignore Marketing to Crush 2021

Small Business Marketing Davison Michigan4

Are you using marketing strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising? Do you have an eye-catching logo and an easy-to-use website? What about print materials, video, and content marketing?

Without a small business marketing strategy, you could fail to reach your target audience. If people don’t know about your business, they’ll never start shopping there!

With a well-rounded marketing strategy, you can boost your business and start to grow.

Digital marketing spend alone is expected to reach $120 billion by 2021. Even if money is tight, you can’t afford to ignore your marketing strategy. It could cost your entire company. 

Still on the fence? Here are seven ways digital marketing for small businesses can boost your business. Keep reading to learn more. 

1. Boost Your Brand

If you want people to choose your business, they’ll need to trust your brand first. Before you can develop brand trust, however, you’ll need to generate brand awareness.

How are people learning about your business? Are you using flyers, digital ads, and social media? A full small business marketing strategy will help you generate brand awareness using different avenues.

Make sure to research small business marketing companies that specialize in brand development. A marketing company can help you develop a stand-out, unique, eye-catching brand. Your brand includes various elements, including your:

  • Mission
  • Vision
  • Logo
  • Color palette
  • Tone
  • Voice
  • Personality

It takes five to seven impressions before you build brand awareness. If you want people to remember who you are, you need to keep your brand consistent. A brand guide can help you maintain brand consistency across different marketing channels and content. 

Keeping your brand consistent can help you avoid confusion. Consumers won’t jump from one page of your website to the next, thinking they’ve landed on a different website. Instead, they can connect your brand between your social media, blog posts, and other forms of content. 

It only takes 10 seconds before someone forms an impression of your brand. If you want to make those 10 seconds count, you need to give customers a reason to trust you.

Shared values account for over 60% of brand relationships. What values do you share with your customers? Focusing on these values can help you develop brand trust and loyalty.

If people feel loyal to your brand, you can retain long-term customers. Retainment will help boost your ROI.

By exploring different marketing ideas for small business teams, you can boost brand visibility and trust!

2. Remain Top-of-Mind

Remember, the more often consumers see your brand, the more likely they’ll recognize and remember you. Increasing brand recognition will help you remain top-of-mind. The next time consumers think about your product or service, they’ll remember your brand.

Building brand recognition can help you get ahead of the competition. 

There are few digital marketing for small business strategies you can use to boost brand recognition. For example, the higher you rank on Google, the more often people will see your brand. SEO can help you boost your ranking, attract website traffic, and increase conversions. 

You can also use PPC ads to appear on social media and search engines like Google. 

Don’t forget your print materials, too. Spreading the word about your business will help you acquire new customers. 

3. Improve Your Targeting

Who are your customers? What do they care about? What problems can your product or service solve for them?

Developing a small business marketing strategy should include defining your target audience. The more you know about your customers, the more likely you’ll reach them.

For example, you can create blog posts that answer the questions your customers are asking. You can also use precise targeting to research consumers with PPC. 

Understanding your audience can also make it easier to reach local customers. According to Google, searches with the words “near me” doubled over two years. Many of these searchers visited a business within 24 hours of their search.

If you want to attract more foot traffic to your store, you need a small business marketing strategy. Otherwise, those consumers might never learn about your business. 

4. Become an Industry Thought Leader

Becoming a thought leader in your industry will help you remain competitive. It can also help you build brand trust, loyalty, credibility, and authority.

What information can you share with your customers? What unique experiences and insight can you share with them?

You can create content that demonstrates your expertise. Consider making engaging videos and blog posts. Make sure to use research and helpful information in your posts. 

In time, your content will rank higher on Google. The higher you rank, the more credible you’ll look alongside your competitors. 

5. Reach Mobile Users

More people are using their phones to find the information they need. Are you focusing on marketing ideas for small business marketers like mobile marketing? If not, you’re missing those consumers.

Many consumers check their phones while they’re out and on-the-go. Consumers even use their phones while they’re in front of their TVs. Creating a mobile marketing strategy will help you appeal to those consumers. 

6. Keep Up With Competitors 

As you explore different marketing tips for small business professionals, think about your competitors. What strategies are they already using to reach your customers? Researching your competitors will help you learn new ways to get an edge.

Make sure your marketing strategy is unique to your brand. After all, you don’t want to copy your competitors.

Instead, make it your own!

7. Boost Your ROI

Using different small business marketing strategies can improve your return on investment. Many strategies are cost-effective and ideal for small businesses. Once you start using these strategies, you can continue attracting more and more customers. 

Your happy customers will also help spread the word about your business. Consider creating a referral program to encourage them to spread the word. 

By creating an integrated marketing strategy, you can make the most of your budget and boost your ROI.

Boost Your Business: 7 Reasons to Utilize Small Business Marketing Today

Don’t let tough times slow your business down. Instead, keep these seven reasons to create a small business marketing strategy in mind. With these marketing ideas for small business professionals, you can reach new customers and grow!

You don’t have to work through the process alone.

Instead, consider consulting a full-service marketing team. Contact us today to get started.

About Sean O’Bryan

Sean O'Bryan is the owner of Think Street Media, LLC, a Michigan marketing agency. He has practiced estate planning law for 30 years and has helped hundreds of small and medium-sized businesses succeed through creative marketing strategies.