The world of online and digital marketing is complex. Social media networks, ads, banners, and email newsletters are coming at us from every direction.
If you’re new to online marketing and want to use it for your business, it can easily get overwhelming. Luckily, with a little planning and understanding what each type of marketing does, you can find the right method for you.
Keep reading to learn all about the different types of online marketing for your business and choose the right strategy for you.
Social Media Marketing
Social media marketing is one of the most powerful online marketing tools for both paid and unpaid advertising. Businesses can use social media to gain followers and engage with an audience. They can use it to sell and advertise products, and build an online presence.
Social media marketing is especially important for small businesses that don’t yet have customers. Social media works so well because it’s a simple way to find an audience and grow a community. We suggest you first look to which social media platform your customers use the most. Then focus on just that outlet for 3 months. Provide at least 1 update each week. Make your posts both informative and entertaining.
PPC (Pay Per Click) Advertising
PPC, or Pay Per Click, advertising is one of the most popular types of internet marketing. It’s a form of paid advertising where you pay search engines to advertise on their search result pages. There are 2 main places small businesses pay to advertise online: Google and Facebook. It doesn’t have to cost your business a lot of money to use PPC. You set the budget and the keywords or other demographic factors to target your potential customers.
When I first started in business nearly 40 years ago, advertising meant paying for a listing in the yellow pages. You had to make a commitment for a whole year, the cost of which was substantial. It often took several months for your first ad to appear. You weren’t able to target your customers. If the ad didn’t work, you still had to pay for the entire year, or the phone company with shut off your phone service!
If you’re just starting out and need to send some traffic to your website, PPC is the perfect marketing method. You can use specific keywords to target a specific audience and you pay money each time someone clicks on your ad.
Content marketing is one of the most essential online marketing strategies. If you have a website, a blog, or a social media profile, you need content to attract an audience.
High-quality content that targets your ideal customer can help you grow your customer base and online presence. Content marketing includes blogging, social media, web content, ads, videos, and SEO. Content marketing also happens on all other platforms where you post for business purposes.
Email marketing is a permission-based marketing method based on building an email list of subscribers. These email users have given you their email in exchange for something, typically an ebook, a checklist, access to a resource library, or a webinar.
When you have direct access to someone’s inbox, you can continue the communication. You can send them newsletters, promotions, product launches, and other valuable content.
Video is the future of online marketing and a lot of creators and businesses make it a priority in their marketing strategies. This is because video offers a more personal approach to customers and building a genuine connection with them.
There are different types of marketing platforms for video marketing, but the most popular ones are YouTube, Instagram, TikTok, Vimeo, DailyMotion, and Facebook.
These Types of Online Marketing Will Help You Grow Your Business
Whether you’re a new business owner looking to build brand awareness or you’ve been around for a while, all these different types of online marketing can help you grow your business and boost sales.