Local Marketing News

Think Street is a graphic design, marketing and media agency located in Genesee County, Michigan. We focus on building your company’s brand story.  This is Think Street’s Small Business Marketing News page, or Blog if you’d prefer.  It is our space to give you tips and tools on all things involving small business marketing.  This includes our 3 core areas: branding and print design, great video & digital marketing.  It is a cumulative project and hopefully will become a hub of important information about the projects we have worked on and the things we have learned along the way.  Here is the latest local marketing news.

Step Three: Great Pictures & Awesome Video

Step Three: Great Pictures & Awesome Video

Executive Summary: It’s time your business was properly showcased. If you are serious about building a small business or growing your business in a way that is both solid and recession-proof, then you need to commit to good photography and video.

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Step Two: Brand or Rebrand

Step Two: Brand or Rebrand

Many people think that a logo is a brand and vice versa. A logo or identity is just a small part of the overall branding of your business or product. It’s often the most recognizable device used to communicate with target audiences; this sometimes means that a logo is...

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Step 1: Audit Yourself

Step 1: Audit Yourself

Note: This is the first step in an extremely successful 8-step strategy to marketing small businesses we have developed at Think Street. It doesn’t matter if you are a 40-year-old business with 100 employees or an Etsy shop that you run out of your spare bedroom – the steps and method are the same.

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Four County Project

Four County Project

As part of an ongoing project for the Four County Community Foundation, Think Street Media was on location at a variety of different community places to interview individuals from community organizations that have received grants from the foundation over the past few years.

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Doughnut Diplomacy

Doughnut Diplomacy

When I began practicing law, I knew a very successful local insurance agent.

One day we got talking, and I asked him how he got started. He told me right after he got his insurance license and set up his business, he didn’t have any clients and was new to town. He wandered in the Davison Home Bakery. Now the Davison Home Bakery is somewhat a local landmark around here. It is on the same block as my law office, and they are an old-fashioned bakery that still uses the same recipes they have for 3 generations.

In fact, the white house to the right of the bakery in the picture displayed above is where political provocateur Michael Moore grew up (and still owns). It is said that the doughnuts from Home Bakery are what gave Michael his portly appearance beginning at a very young age.

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Old Fish in New Paper

Old Fish in New Paper

First off – let me be blunt. Good marketing can’t make up for a lousy product or service!

Don’t get me wrong, a well thought-out and implemented marketing strategy can be an incredible way to grow your business.

But first you need 2 things to make your business succeed:

1. A great product or service; and
2. Awesome employees, so that every contact with the public is incredible.

Without these 2 essential elements, you are just putting that old fish in a fresh piece of paper. It will still stink.

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