7 Reasons Why Your Small Business Needs a Vibrant Website

Do you own a small business? Then you need a robust and vibrant website. It is as simple as that. If you don’t, it is highly likely that your business will fail.

Look, I get it. I have owned a small business for more than 30 years. The last thing that I have wanted to put much time and energy on my business website. I am not alone. If you took five businesses closest to you – and searched each one, examine their websites. My guess is that most are lacking in some significant ways. I bet some haven’t been updated in years. Others look like they were created by the owner’s nephew on a basement computer using free software 5 years ago.

Here is the thing: your website is almost always the first introduction a new customer has to your business!

People will tell you when asked that they heard about your business from a friend, a relative, or drove by it. But the truth is that even if that was what prompted you to consider you, they looked you up on Google and went to your website.

You invest tens of thousands of dollars in many important aspects of your business to earn money. Isn’t it time you had a website you can be proud of?

Here are 7 reasons why a small business website is a crucial element in your success.

Small Business Websites
It doesn’t matter if fix cars or fix furniture, a small business website is a new customer’s first impression of your business.

1. Grow Your Business

Understand to begin that even before the pandemic, more than half of Americans use the internet to shop today. There are almost 31 million small businesses in the United States. 

If you want to grow your business, you need a business website. A strong online presence allows you to reach a larger audience. You can extend a localized business well beyond the boundaries of your community.

A website will help you talk about your products and services. You can inform customers and other potential buyers about your business. With a website that is easy to access, you can reach all 4.9 billion internet users.

You may find customers across your state, your country, and even internationally interested in your products and services. Many small businesses in the US say that they were able to grow their business with a website.

With a website, you can reach a larger service area. Building a good website can open up many doors to huge opportunities. If you’re looking for ways to build your business, you need to consider your website first.

2. Survive the Pandemic

Since the pandemic, many businesses have closed. But others have found ways to modify their method of doing business to survive and even thrive in this challenging climate. A good website can help a business:

Having a business website allows your customers to engage with you 24/7.

Improve Customer Experience

While Covid led to the closure of many physical stores, you can still provide customers with a method to interact and purchase your products or services online.

Low Operating Costs

Setting up an online shop is less expensive, thanks to many online platforms. These low-cost services allow you to start a website from anywhere. Many services already make your website mobile-first and provide attractive templates.

Many services integrate sales, payments, and inventory managing and shipping. Compared to starting a physical store, your upfront investment will be lower. You can upgrade your services as your website becomes more successful.

You can create original content like blogs and do targeted advertising. Soon, you can build an independent custom website.

Track Your Customers

One of the great things about an online website is that you can track your customers. With web analytics, you can study your customers and identify what brings you success. You can use this data to improve your products and sales further.

Small Business Website
Will you be ready the next time a new customer searches for your business?

3. Attract More Customers

Studies show that 43% of shoppers around the globe research products and consider positive reviews before buying. In many cases, having an online website can drive a buyer’s purchasing decision. An online website can help your business stand out amidst your competition.

Having a business website is now an expectation among customers. Even if you’re a local business, you need a website to attract customers. If you don’t have a website, buyers may think that your business is not open or interested in new customers.

Part of owning an online business is social media. Anything from Facebook, Twitter, and Instagram are essential to building your brand. One of the great things about social media is that it increases your online presence. Social media allows you to connect with your customers. You can interact with your customers about new products and sales. You can lead them to a link to your website and boost your conversion rates. Content like surveys, videos, pictures, and articles are effective in attracting users. You can upgrade your content with GIFs, memes, and other high-quality designs. On websites like Twitter, you can show off your brand’s personality.

That said, a strong social media presence needs to be backed-up with a quality website. A new customer might find you on Facebook, but they will search out your website for more information. Are you ready when they do?

4. Easier to Manage

Setting up a small business website is simple. However, did you know that managing your website after launch is also easy? Business websites came a long way in the past few years.

Starting a website a few years ago may have been a nightmare for some. It would take weeks for a developer to complete and website. If you needed to make changes to your website, you would have to contact the developer. Your small business website needs to have a responsive design so it looks just as good on a smartphone as it does on a large screen.

Thanks to new technology, it’s way easier to set up and manage a website today. You can find many platforms that offer domains and hosting for a website. You can set up a website by dragging and dropping content onto a premade template.

All you need to do to make changes is log into your website. Keeping your website fresh and current is essential.

Small Business Websites
Your small business website needs to have a responsive design so it looks just as good on a smart phone as it does on a large screen.

5. Showcase Your Products

If you’re a small business, building a website is a great way to promote your business. Owning a small business might mean that your products have only a localized presence. Even if people outside hear about your brand, they may not feel convinced to check out your products.

A small business website is a great platform to showcase your products. You can show potential customers what they’re in for when they come to check out your store. You can also integrate your web design into your marketing plan.

Use your website to outline and showcase your products and service. Not only can you promote your products and services on a website. You can also post video tutorials and PDF instructions.

How-to videos and infomercials are popular on websites. Videos are the best type of content to boost a website.

Think Street Marketing Agency
After reading this article, go back and search your own business, and follow the link your customers follow to your website. Are you impressed or embarrassed?

6. Professionalism

Having a business website will show to followers that you are a legitimate business. Many consider owning a website as part of professionalism when running a business. Many online users will cross you off their list if they see that you do not have a website.

Place yourself in the shoes of your customers. If you’re a new buyer of a small business, you want proof that they have good products. It may be hard for you to find company partners without a website.

A website lets other businesses know if you’re engaged in your business. Whether your visitor is a potential partner or customer, they need to see your past and present work. Your website is also a great place for others to find testimonials and customer reviews.

Having a website and social media buttons can help build a credible image of your business. As you build your website with SEO, you will also raise your small business’s visibility. If you’re a small business trying to build your brand, consider using Google Business.

Google Business listings are advantageous to small businesses. It prioritizes local businesses and people looking for your services. Once you link your site to your Google Business listing, you can find more customers.

7. Save Money

If your business relies on printing brochures and catalogs, a website can help you. It allows you to save money and cut costs from printing and distribution. Many leaflets end up as junk mail and get thrown in the trash.

Digital marketing offers you a great alternative. The costs that often go to print and delivery can go toward investments for your online brand. You can create a new post if you want to showcase a new product or service.

You can share your posts on your social media pages. Use this as an opportunity to link your followers back to your website and drive conversion.

Launch a Website for Your Small Business Now

Now you know seven reasons why your business needs a website. If you’re a small business, you can save money, boost sales, and gain more customers with a website.

Start building your business website! Need help in getting started? Contact us today!

About Sean O’Bryan

Sean O'Bryan is the owner of Think Street Media, LLC, a Michigan marketing agency. He has practiced estate planning law for 30 years and has helped hundreds of small and medium-sized businesses succeed through creative marketing strategies.