One bit of advice for anyone in business: target your customers. When I first began the practice of law 30 years ago, I bought a small building in the small town of Hadley in rural Lapeer County, Michigan. I proceeded to put out a sign that read Sean O’Bryan,...
A good marketing plan is an essential part of your small business success. Strategy First. Let me say that again… Strategy First. Taking the Time to Develop a Marketing Plan is Vital to the Success of Your Company. Do Not Spend Your First Dollar on Marketing Without a...
Before you spend your first dollar on any form of marketing, you need a kick-ass logo to build your brand around. In fact, I feel so strongly about this crucial first step, that I have rejected potential clients who had money in-hand for other marketing services...
It is imperative that you understand the common types of online marketing. You can find out more about these types by clicking right here. The world of online and digital marketing is complex. Social media networks, ads, banners, and email newsletters are coming at us...
How to grow your business can be a challenge for many small business owners. Marketing is essential, especially when it comes to spreading the word about your business’s products and services. If you’re looking to improve and grow your business,...
